Monday, May 24, 2010

Wednesday, May 19, 2010

"Fashion is not always about what’s new, it’s also about what’s good."

- Alber Elbaz, designer, Lanvin

Sunday, May 16, 2010

Rikke Jørgensen Exhibit

A few months ago, I did a post about talented Danish illustrator Rikke Jørgensen who has done beautiful work for fashion companies like Diesel, Bloomingdale's, Neiman Marcus and Sigerson Morrison. Her work is now on display at the Sigerson Morrison Art Lab Boutique, 19 E. 71st Street (between Madison & 5th) in New York City until June 30, 2010. Limited edition t-shirts and totes featuring her work will also be available.

Read more about Rikke Jørgensen in the original post

Wednesday, May 12, 2010

A Step Closer to Virtual Shopping

One of the reasons that luxury brands  have been slow to embrace the internet is the difficultly of conveying the quality of a product on an e-commerce site. This is a challenge not limited to websites selling luxury goods, but for e-tailers in general. Although zooms and multiple views have been able to provide a better sense of what a product actually looks like, there is still a kind of virtual glass window between shoppers and online merchandise.

Video has been the next step in creating a richer e-commerce shopping experience and the full-screen videos on Dolce & Gabbana's Fall 2010 handbags microsite with extreme close-ups of each bag in 360 degrees, are the best I have seen so far. The videos are not just visually mesmerizing, but somehow also provide the experience of having gone into a store and picking up one of these handbags (with the exception of not feeling the material). An example is above, but I recommend going to the Dolce & Gabbana website if you would like to see what's next in online shopping. 3D and sensory technology for e-commerce seem a distant future, but these videos definitely bring online shopping one step closer.