Tuesday, November 24, 2009

The Virtual Dressing Room by Zugara

Fashionista is a new application developed by interactive marketing and advertising agency Zugara that hopes to give online shoppers the ability to virtually try on clothing using a laptop and a webcam. The video above explains how it works.

This is definitely the most realistic way to see how clothing will look on your body on any website, and the initial set up with a marker ensures a more accurate placement of the garment. A big part of the appeal of Fashionista is the hands-free navigation, which allows the user to feel as though they are actually shopping and not just scrolling through images on a site. The Virtual Dressing room is definitely innovative, but it will be for e-commerce sites to determine whether or not it actually contributes to any increase in sales: will it this application really make a big difference in terms of convincing shoppers to buy things that they wouldn't otherwise?

Go to tobi.com to try it for yourself

Friday, November 20, 2009

Anaikka Jewelry

Anaikka is taking the phrase "statement necklace" to the next level. The line of apparel and accessories which will launch this spring in stores around the world features distinctive handmade jewelry from India that is both edgy and luxurious; a nod to both tradition and modern dressing. In addition to bracelets and necklaces, there are also more unexpected pieces like a silver harness (below) that crosses at the chest. Like all of the other jewelry from Anaikka, it compliments the clean silhouettes of the clothing in the collection.

If you can't wait until spring to get your hands on some of these one-of-a-kind accessories, Anaikka will be having a Spring 2010 Accessories Trunk Show at Henri Bendel 712 Fifth Avenue this Sunday November 22 and Monday November 23 from 12-8PM

All photos courtesy of Anaikka

Saturday, November 14, 2009

Digitized Luxury

Scott Galloway presents during the
Innovation Forum on Friday, November 6th.

From fashionweekdaily.com

Scott Galloway of LuxuryLab weighs in on the e-commerce in the luxury marketplace

Thursday, November 12, 2009

(NEW YORK) In an industry where so much seems tenuous, e-commerce in the luxury fashion world has gained tremendous momentum. New York University marketing professor and Red Envelope founder Scott Galloway recognizes this reality, and along with other members of the NYU think tank LuxuryLab, has ranked 109 luxury companies according to their "Digital IQ Index." Within the ranking system, companies can fall anywhere from "Genius," to "Average," or the unfortunate "Feeble" category. Taking the title as most digitally competent is Apple, followed by BMW. However, fashion labels Louis Vuitton and Ralph Lauren are in the top 8 overall. So what does this all really mean, and what can we expect to see in the future? Last week, LuxuryLab held an Innovation Forum to address issues affecting the luxury marketplace, and we caught up with Galloway who weighed in and demystified the numbers.

Why was luxury world initially so reluctant to go digital?
Necessity is the mother of innovation, and the luxury sector's staggering growth up until September of last year led to a general lack of urgency and skepticism around a new medium that posed risks. Understandable. Why take these risks when what you are doing is working so well?

How will smaller to mid-size brands have an advantage over the larger labels when it comes to new media? Which brands, specifically, are examples of this?

You could call the 1990s the decade of the "flagship" store. Brands built temples on Fifth Avenue, Rodeo Drive, et cetera and consumers responded and embraced the channel. No matter how creative or innovative, a brand simply needs millions in capital to build these stores. On the web, it's now become less capital intensive and more innovation intensive. So a brand like Tory Burch that has embraced social media and has a great site can begin to get traction faster as the barriers to competing with her bigger competitors have come down. However, to be clear, great brands with a lot of resources and a willingness to embrace risk and the Internet is the ultimate cocktail (e.g., LVMH and Ralph Lauren).

"The Art of the Trench" social microsite by Burberry allows
users to upload photos of themselves and comment on and share images of others

How much influence do social networking tools like Twitter and Facebook really have?
A lot.Gen Y is starting to use Facebook and Twitter as their starting page for the Internet. So having a broad, well-managed presence on these platforms is better than renting an audience in magazines or television, as you own them--they are your evangelists and want more info. The top referral (upstream sites) for most luxury brands is search (Google, Yahoo!), however social media sites are now in the top 10 of referral for over 50% of luxury brands. It's likely that in say three years the most heavily-trafficked sites will be the sites with the greatest following on social media sites.

Can you explain the success of companies like Gilt Groupe?
Whenever companies try to avoid or refuse consumer needs, other companies fill the void. Luxury brands were left with huge inventories due to the recession, but did not have the technology or the will to create flash sales competencies in house. Gilt, Hautelook and RueLaLa have seized the opportunity and are now worth more than 80% of the companies whose brands they carry.

In terms of the importance of e-commerce in the luxury world, where do you see this heading in the future?
Up, up, and away. Within five years I believe the category leaders will be doing 20-30% of their sales online and it will be their most profitable channel. We've reached a tipping point. Consumers want the access, and luxury brands have, finally, embraced the medium and are innovating.

Wednesday, November 11, 2009

"...People are aware that the planet is a precious thing, just as luxury should be precious, and the two thoughts should be put together so that everything that we're creating in a truly luxurious world should be things that have roots in sustainability."

Suzy Menkes Fashion Editor International Herald Tribune

CFDA Fund Top 10 Finalists

Who do you think should win?

Wednesday, November 4, 2009

Spat On: How to Make that Old Shoe Look New Again

Spats are leather or cloth coverings that can be strapped onto the upper part of a shoe and a clever way to give a plain pair of shoes a makeover. This nifty accessory can be found in almost every shape, color and fabric on Etsy, and some seller's even take custom orders. Below is a list of my faves all from Etsy.

Ivory Leather Flower Spat by Joia Couture
Ivory Leather Flower Spats by joiacouture

Turquoise Leather Viviana Cut Out Spats by Ashes and Empires

Royal Blue Leather Spat from Leather Made Nice

Lisette Herringbone Spats with Brass Studs & Scallop
detail by Ashes and Empire

Gizelle Herringbone Spats with Leather Ruffles
& Buttons by Ashes and Empires

Tuesday, November 3, 2009

Can Adults Wear Stella McCartney for Gap Kids?

The answer is YES!

The ladies of UK fashion magazine Grazia do us all a favor by attempting to squeeze into some of the best pieces from Stella McCartney's just-released collaboration with Gap Kids in this clip above.