Thursday, February 12, 2009

Peter Som gets the greenlight for Fall 2009

Photo: Patrick McMullan

From Women's Wear Daily, February 12, 2009

Peter Som may have nixed his plans for a runway show this season, but he still pulled together a capsule collection of about 16 looks. The designer is expected to show the collection to editors and buyers at market appointments. He also had the collection photographed on Wednesday, and will distribute the photos to editors and buyers.

Som's fate was somewhat unclear after he and investor Creative Design Studios, the subsidiary of Lord & Taylor LLC, decided to go their separate way last month. At the time, Elana Posner, who coowns Peter Som Inc. and serves as Som’s president and chief executive officer, told WWD, “We will work with our key accounts. We are exploring every option, whether it be a showroom presentation, a look book or private sales and press appointments. We plan to find a solution that meets the needs of our retailers and the press, that is also cost-effective.”

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