Tuesday, April 14, 2009

Eco cheap & chic from Loomstate

Roll-Up Sleeve Sweater in Aqua, Pelican-Print Shorts in White/Black

Plaid Shirt in Green, Gray "Power in Numbers" Crew-Neck Tee in White, Board Shorts in Gray
Long-Sleeve Chambray Shirt in Gray, Color-Block Board Shorts in Aqua

One of the biggest challenges with making eco-friendly fashion mainstream has been price, but now CFDA award winning designer Rogan Gregory and Scott Mackinlay Hahn from Loomstate are teaming up with Target create a more affordable line of their easy, relaxed organic clothing. The line includes board shorts and casual button-downs, all made of 100%organic cotton and the nicely priced collection launches April 19th, just in time for Earth Day.

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