Monday, October 19, 2009

More Than Just News

Maybe in response to mounting economic pressures or perhaps to delay the looming threat of paid content, some online publications have created partnerships with retailers and set up shop. Whatever the reason, this allows readers to shop instantly while browsing blog posts and editorial spreads. Hopefully, it will allow content to remain free, as well as provide a much-needed source of revenue for sites trying to make up for steep cuts in paid advertising. Here's a taste of where you can find your news and shopping in the same place.

telegraph online shop

Telegraph Online

There's a new FASHION SHOP in the fashion section of the Telegraph Online site which offers visitors a chance to shop as they browse through fashion news and events. The Fashion Shop includes products from sites like Net-a-Porter and farfetch and does not directly sell any of the merchandise. The best feature is the celebrity look, which are products suggested based on a photograph of a well-dressed celeb. These images are very current, updated often and feature relevant fashion trends. There are also scrolling products at the bottom of the page for the indecisive. Overall, this a good destination for the casual online shopper that enjoys product suggestions and celebrity fashion. Not recommended however, for the more savvy online shopper as the search feature leaves much to be desired. shopping


Like the Telegraph Fashion Shop, the shopping section of is full of stylish apparel, accessories and beauty products from a variety of online retailers. What sets the shopping section apart is the unbeatable editorial content. Whether browsing "Shop the Look," blog posts or shop by trend, that magazine feel is never lost: the benefit is that the content is now more valuable, because one can take advantage of the style advice buy purchasing products instantly. Also, the search feature is amazing, with every imaginable way to search through the sizable inventory of must-have items.

anothermag online shop
AnOther Magazine

The AnOther Mag online store features chic design products, especially the limited edition pieces done by Gareth Pugh and Raf Simmons. The site has large detailed images of each product, as well as a zoom feature, but the offering is extremely limited. Hopefully they will expand in the future,as the clean design makes it easy to use and the site has the potential to become more of an online store instead of a design bodega.

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