Tuesday, November 9, 2010

Smarteez


Photo: Chris Saunders
It was a few months ago that I became really interested in the youth culture of South Africa, which resulted in my post on street fashion in Johannesburg . My curiosity lead me to a group of renegade South African fashionistos known as the Smarteez (pictured above and below). The four DIY fashion designers, Kepi, Sibu, Floyd and Thabo, pride themselves on having no restraints, which means that in addition to experimenting with colors and prints, they also use unexpected materials, such as curtains and tablecloths.  
Another thing interesting about the Smarteez, they refer to themselves as a design collective; and their focus is on group collaboration, rather than working independently. The Smarteez, aptly named as their unapologetically exuberant style has made them international indie fashion darlings, and will hopefully foster a sustained interest in up-and-coming African fashion labels.

Photo:  Nontsikelelo Veleko
Photo: Chris Saunders
Photo: Chris Saunders
Photo: Jonty van Zeller
Photo: Jonty van Zeller

Photo: Jonty van Zeller

Photo: Jonty van Zeller

Photo: Jonty van Zeller





2 comments:

  1. The image of Kepi w/ glasses on his hip, red trousers, is the work of "Lolo" Veleko, not Chris Saunders.

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