Monday, January 30, 2012

H & M Searches for the Next Big Thing

H&M has been on the hunt for Europe's next big design talent, looking at the work of students in the UK, Denmark, Sweden, Belgium, Holland and Germany, not to recruit new employees, but to support talented young designers. The H&M Design Award is an opportunity for one lucky student from one of six top fashion design schools in Europe, such as Central Saint Martins and Artesis, to win 50 000 and a a chance to present their collection during Mercedes-Benz Fashion Week in Stockholm. The winner will be announced February 1st, 2012.                  
Photo: H&M

Isabelle Lundh is a personal favorite because of her bold use of color and texture. Most of her work is modern, with very clean lines, but she manages to avoid bland minimalism with her unusual hues and mix of colors, as well unexpected touches of shaggy knitwear. Learn more about Isabelle and the other designers at the Design Awards website:

Follow the journey from the beginning on vimeo

EP1: HMDA2012 INTRODUCTION from H&M Design Award on Vimeo.


  1. This design award is a really good way of giving young students a possibility to be recognized and appreciated for their work, and of course a smart way of H&M to pickup new ideas.

    Go H&M! :)

  2. It really is a great way for designers to have their work seen all over the world.

    The Swedes are full of good ideas ;)

  3. You Americans are also quite full of good ideas, and for us europeans good prices on fashion :-)