The recession could very well be New York fashion's salvation; pushing designers to be as creative with their business models as they are with their collections. In Imran Amed's article about creative entrepreneurship for The Business of Fashion, he reminds us that economically challenging times are also ones of great innovation. One sign of hope is the fashion houses' that have been branching out and using the internet for more than ecommerce and blogging. Halston produced an online seasonal presentation in lieu of a runway show as a cost-cutting measure, and the resulting music video-esque sequence of a model running down a street of women wearing Halston is visually interesting and probably conveys more about the feel of the collection than a traditional runway show ever could. Also taking advantage of electronic media was Michael Kors, who simultaneously broadcast his show at the tents live on his website. Maybe not as innovative an idea as Halston's, but it certainly provides hope for the future of fashion: that designers might confront the challenges of an economic downturn and use the opportunity to redefine the fashion industry.